Everybody Writes
COMPLETELY REVISED AND EXPANDED FOR 2023!
Your essential guide to becoming a masterful marketer, writer, and storyteller.
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Content Rules
How does a company make the leap from purveyor of "marketing-speak" to trusted online publisher?
How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working?
Content Rules is the best-selling book on content marketing and (increasingly) a textbook that helps marketing professors communicate the importance of content to marketing students worldwide.
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